The KiDS: Keep It Digitally Safe Campaign is a global contest designed to solicit creative ideas from the public on what social media warning labels could look like and say. The goal is to warn youth and adults about the harms of the social media platforms they are about to use, or are currently using. The campaign actively seeks submissions, particularly from young people, inviting their best and brightest ideas for these warning labels.
Throughout the campaign, we will showcase these submissions on social media and other platforms to further raise awareness about the dangers of unregulated digital spaces. By amplifying these creative ideas, the campaign aims to spotlight the real-life consequences of harmful content on social media and encourage meaningful change.
The campaign also seeks to ensure that social media platforms disclose real-time data and report on the various harms that have been brought to their attention. The campaign demands that platforms disclose, in detail, the specific steps they have taken to address these harms and resolve individual complaints. This transparency is critical to holding platforms accountable and protecting users from continued harm.
