Pornhub’s shadowy parent company MindGeek said it is changing its name as its new owners seek a “fresh start” for the scandal-ridden smut empire.
MindGeek — which has faced scrutiny in recent years for allegedly hosting content involving revenge porn, child sex abuse, and victims of sex-trafficking — is rebranding to the name “Aylo” effectively immediately, the company said.
The “Aylo” name is likely to lead to some head-scratching — but a company spokesperson said the word was chosen specifically because it doesn’t have a meaning and can’t be found in the dictionary.
“We wanted a fresh start, so we opted for a name that gave us that freedom, so that our team and our new owners could define it how we want,” the company said.
