“Because you’re worth it.” Worth what? Degradation? Cosmetics juggernaut L’Oreal has hired an OnlyFans model famous for filming porn to promote a makeup brand popular with teenagers.
The firm hired Ari Kytsya, a US-based self-described ‘mattress actress’, a euphemism for a pornstar, as a brand ambassador for Urban Decay, a L’Oreal-owned line of makeup sold in Sephora, Boots and other high end shops. In a video posted to Urban Decay’s TikTok that has been viewed nearly over 19million times, Kytsya tells viewers that ‘censorship is out of control’ and calls for ‘uncensored makeup’ that performs ‘on stage, on camera and yes on mattresses’. Urban Decay brand is popular with teenagers, boasting more than 10million followers on Instagram.
