Senators Edward J. Markey (D-Mass.) and Bill Cassidy (R-La.) today introduced the Children and Teens’ Online Privacy Protection Act, COPPA, egislation to update online data privacy rules for the 21st century and ensure both children and teenagers are protected online. The legislation updates the Children’s Online Privacy Protection Act (COPPA) by prohibiting internet companies from collecting personal information from anyone 13- to 15-years old without the user’s consent; creating an online “Eraser Button” by requiring companies to permit users to eliminate personal information from a child or teen; and implementing a “Digital Marketing Bill of Rights for Minors” that limits the collection of personal information from teens. The bill also establishes a first-of-its-kind Youth Privacy and Marketing Division at the Federal Trade Commission (FTC), which will be responsible for addressing the privacy of children and minors and marketing directed at children and minors.
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